A new book has just been published called Striking! Advertising Matches from Singapore which can be purchased here.
With its rectangular and pocket-friendly form, matchboxes plastered with advertisements once offered an affordable and portable means of marketing for restaurants, hotels and other businesses. This collection of over 350 covers from Singapore—each reproduced true to size—captures the city-state’s colourful modernisation during the 1970s to 1990s. An accompanying essay on the history of matchbox production in Singapore along with seven curated themes reveals the many meanings and cultures emblazoned on each design.
A full review will be published in our August magazine.