The Swiss Chamois

A chamois

Exhibitor : Stefan Joset

Click here for Swiss German language version


The chamois is the trademark of the match company Diamond SA in Nyon (Switzerland). Later this sign was also adopted by the company Etincelle SA. They were sold under the name “Gemsen-Hölzer (chamois-matches)” between 1938 and 1982.

There are countless different bookmatches with and without advertising which I would like to exhibit here. I hope that you like this splendour of colours and variety and I would like to thank the organizers for the invitation to participate in this wonderful exhibition.

The crossbow was also used more and more often as a symbol of Swiss work. The lettering of the match advertising was always in French and German. The chamois always stood on a rock and looked to the right. In the background it had stylized mountains.

From 1961 onwards, the logo with the chamois was used more and more often in a small, round format. It was not until the beginning of 1967 that the logo changed and the chamois sometimes looked to the left and at times only the half-portrait was visible. The image of the whole chamois on the rock was also presented in an abstract way.

Three bookmatch inside views


In those years, the logo with the chamois could hardly be found on the outside of book matches. 

However, to supplement the self-advertising the chamois was printed on the inside of the bookmatches, below are some examples from my collection.

From 1971, Etincelle only advertised itself on the inside of the bookmatches. In 1982 Etincelle SA ceased production of bookmatches.

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