Exhibit : Hi-no-Yojin (fire prevention in Japan)
Boxes of matches used to be a familiar printed matter and were regarded fondly by people. But as a throw-away object, their life tends to be short. I embrace their fate and continue to collect them as a record of our everyday life.
I have been collecting for 30 years (labels and skillets 50,000+).
My collection mainly focuses on Japanese labels for export matchboxes in the Meiji – Taisho era (1868 – 1926).
I am also interested in Japanese advertisement matchboxes used for pro-war propaganda produced just before Japan’s defeat in WWII.
Some of these labels are shown in the gallery below, click on an image to enlarge it.
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